Vacancy Details
Vacancy
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Details
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Vacancy Number
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23/2021
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Title
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Marketing & Business Development Officer (Re-advertised)
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Description
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1. Marketing
• Perform market research to identify new businesses, segments, or groups of customers and
channels that the Bank can develop sustainably.
• Analyse market trends, competitor offerings, demographics, share and sales performance and other
information that would impact the marketing and business development strategies.
• Assist in the formulation of the Marketing Plan and Business Development Plan to achieve brand
visibility, market share and profitability goals.
• Formulate marketing content to promote the FDB Brand.
• Project managing marketing events and evaluating their success.
• Identifies areas of improvement in product offerings, sales tactics, marketing strategy, promotional
activities and overall strategy, propose and implement adjustments accordingly.
• Assist in the development of new products and business opportunities.
2. Business Development
• Explore and identify connections and business opportunities that will support the Bank’s need to
increase market share and profitability by building strategic partnerships in synergy with internal
and external stakeholders.
• Increase business prospects by establishing linkages to our products and improving business
partnerships.
• Identify and map business strengths and customer needs (profiling).
• Building the Bank’s presence in the community and improve networking through its participation
and involvement in external stakeholder’s initiatives.
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Qualification
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• Relevant Degree in Marketing, Business Studies, Development Studies or Economics or its equivalent from a recognized institution.
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Experience
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• At least 3 years of relevant work experience preferably in the commercial environment with
some knowledge of marketing and business development work. Past experience with external
networking and engagement at national and international level will be an advantage.
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Salary
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• $30,124 - 37,655 - $45,186
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Term
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0
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Start Date
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11/20/2021
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End Date
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12/3/2021
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