Vacancy Details
Vacancy
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Details
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Vacancy Number
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27/2022
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Title
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Marketing & Business Development Officer
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Description
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PRINCIPLE RESPONSIBILITIES:
MARKETING:
1. Perform market research to identify new businesses, segments, or groups of customers and
channels that the Bank can develop sustainably.
2. Analyze market trends, competitor offerings, demographics, share and sales performance and
other information that would impact the marketing and business development strategies.
3. Assist in the formulation of the Marketing Plan and Business Development Plan to achieve
brand visibility, market share and profitability goals.
4. Formulate marketing content to promote the FDB Brand.
5. Project managing marketing events and evaluating their success.
6. Identifies areas of improvement in product offerings, sales tactics, marketing strategy,
promotional activities and overall strategy, propose and implement adjustments accordingly.
7. Assist in the development of new products and business opportunities.
BUSINESS DEVELOPMENT:
8. Explore and identify connections and business opportunities that will support the Bank’s
need to increase market share and profitability by building strategic partnerships in synergy
with internal and external stakeholders.
9. Increase business prospects by establishing linkages to our products and improving business
partnerships.
10. Identify and map business strengths and customer needs (profiling).
11. Building the Bank’s presence in the community and improve networking through its
participation and involvement in external stakeholder’s initiatives.
OVERALL
12. Ensures all Marketing Business Development activities are cost-effective and within Unit’s
Marketing & Business Development budget.
13. Ensures all databases are updated in terms of prospective customers, competitor analysis and
other market research information.
14. Timely submission of all reports to EXCO and Board of activities undertaken by the unit.
15. Monitor, evaluate all marketing and business development activities and make appropriate
recommendations that will increase brand visibility, market share and profitability.
16. Ensures that the administration of the Government funded MSBG scheme is in accordance to
the MOU.
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Qualification
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Relevant Degree in Marketing, Business Studies, Development Studies or Economics or its equivalent from a recognized institution. Preference will be given to Marketing and Business Development related qualifications.
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Experience
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At least 3 years of relevant work experience preferably in the commercial environment with some knowledge of marketing and business development work. Past experience with external networking and engagement at national and international level will be an advantage.
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Salary
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$30,124 - $45,186
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Term
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3
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Start Date
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8/13/2022
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End Date
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8/26/2022
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